In this episode of Outsource to Profits, Jamie Shanks interviews Brian Kerlin, the founder and CEO of Optitude. They discuss the challenges professional services firms face when transitioning from founder-led sales to scaled sales. They emphasize the importance of time management and having a repeatable process for revenue generation. Brian shares his time management hacks and highlights the need for founders to prioritize their goals and focus on high-value tasks. Tune in to learn more about optimizing your time and building capacity for future growth.

Every entrepreneur and small business owner needs help now and then. Peer groups can be a great source of information and support. Books, blogs and podcasts can provide new approaches, strategies and valuable lessons learned. Sometimes, though, your best option is to seek out an expert who can work with you one-on-one to identify the source of the problem and create a plan to move forward. In this episode, Gail Doby talks with Brian Kerlin, Founder and CEO of Optitude, a business consulting firm based in Denver, Colorado. The firm primarily focuses on assisting professional services companies that are entering their second stage of business development and looking to grow their revenues, profits, and clients. 

Brian Wesley Kerlin is the Founder and CEO of Optitude. His background as an entrepreneur and sales leader with over 20 years of experience with start-ups, second-stage companies and top-tier Fortune 50 companies, is complimented by his genuine grit and approachable attitude, giving him a unique capacity to lead others to get things done when it really counts. In this episode, Paul and Brian discuss the entrepreneurial journey and working hard to get what you want.

Brian Kerlin had a successful sales career of over 2 decades when the first cornerstones of Optitude were laid, and he became enamored with the entrepreneurial lifestyle while dating his now-wife, who had a successful professional services company - but was struggling to build the systems for predictable growth.  Brian helped her discover and overcome those challenges to growth, and soon started sharing his insights with her entrepreneurial friends.  He continued in his corporate sales role for many seasons while also volunteering for Denver Startup Week and incubators in Boulder and Fort Collins, including Innosphere. 

In this insightful conversation, Brian Kerlin, founder and CEO of Optitude, shares how his company helps first-time founders break free from being the bottleneck in their sales processes. Drawing from his decades of sales experience and inspiration from his entrepreneur wife, Brian explains Optitude's unique approach to helping founders scale beyond personal selling.