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d. Types of Information Automatically Collected by Cookies

We use cookies to collect log and usage data, which is service-related. Our cookies also collect diagnostic usage and performance information, which our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Services such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use, device event information such as system activity, error reports (sometimes called “crash dumps”), and hardware settings.

e. Our Website may also contain cookies set by third parties

Some content or applications, including advertisements, on the Website may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We are not responsible for any third-party tracking of your web browsing.

We use the following third-party cookies and web service providers:
 

• We use Wix as our hosting and ecommerce platform. Their privacy policy is located here: https://www.wix.com/about/privacy. 

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see “Choices About How We Use and Disclose Your Information.”

We do not use tracking technologies to collect information about your online activities over time or across third-party websites or other online services (behavioral tracking). However, third-party sites that link to our Website (such as Google, Instagram, or LinkedIn) may engage in behavioral tracking.

f. How You Can Control Cookies

Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may refuse to accept browser cookies by activating the appropriate setting on your device’s browser. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website. You can learn more about cookies and how to manage them here: https://www.aboutcookies.org/how-to-manage-and-delete-cookies.

To opt-out of interest-based advertising by advertisers on our Services (if applicable), visit http://www.aboutads.info/choices/.

4. OUR “DO NOT TRACK” POLICY

Some web browsers offer a “Do Not Track” option, which sends a signal to a website regarding that user’s preference regarding tracking. Currently, there is no “Do Not Track” technology standard for how any company abides by a “Do Not Track” signal received from a user’s web browser.

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Our Website does NOT respond to “Do Not Track” signals from your web browser.

5. HOW WE USE YOUR INFORMATION

We do NOT sell user personal information.

We use information that we collect about you or that you provide to us, including any personal information:

• To present the Website and its contents to you.

• To provide you with information, products, or services that you request from us.

• For email communications.

• To complete transactions that you initiate with us.

• To fulfill any other purpose for which you provide it.

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

• To notify you about changes to the Website or any products or services we offer or provide though it.

• To allow you to access and participate in interactive features on the Website.

• In any other way we may describe when you provide the information.

• For any other purpose with your consent.
   

6. RETENTION POLICY

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The time periods for which we retain information we collect depend on the purposes for which we use it. The Company will keep your information for as long as you are a registered subscriber or user of our Website or for as long as we have a business purpose to do so and, thereafter, for no longer than is required or permitted by law.

7. DISCLOSURE OF YOUR INFORMATION

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We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect, or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates.

• To contractors, service providers, and other third parties we use to support our business.

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

• To fulfill the purpose for which you provide it.

• For any other purpose disclosed by us when you provide the information.

• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

• To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

8. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.

• Third-Party Tracking. We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.

9. ACCESSING AND CORRECTING YOUR INFORMATION

You may request updating, correction, or deletion of any personal information you provided to Optitude, LLC, by contacting us directly. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

10. DATA SECURITY

We have implemented commercially reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure, including regular encrypted backups, limiting access to our Website’s control panel and databases, two-factor authentication to access our website’s control panel and databases, SSL technologies, and HTTPS. All information you provide to us is stored on secure servers behind firewalls. Our web hosting platform has additional safeguards in place.

The safety and security of your information also depends on you. You can help protect your computer or mobile device by keeping it up to date/patched as well as running antivirus programs to protect your online browsing.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

11. NOTICE TO CALIFORNIA USERS

This Supplemental California Privacy Notice only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA specifies that natural persons who are California residents have the right to know what categories of personal information the Company has collected about them and whether we have disclosed or sold that personal information for a business purpose (e.g., to a service provider) in the preceding twelve (12) months.

For purposes of the CCPA, we do not “sell” (as that term is defined in the CCPA) personal information, nor do we have actual knowledge of any “sale” of personal information of minors under sixteen (16) years of age.

Categories of personal information we may collect about you: